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Shop the Range

Replenishing Moisture Collection

For Healthier, More Youthful-Looking Hair
Hydrates moisture-starved hair for improved manageability, softness, shine and texture.

Restructuring Bond Repair Collection

For Deeply Repaired, Virgin-Like Hair
Formulated with our new and exclusive Caviar Bond Enforcing Technology that helps re-bond, rebuild and seal the cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%.*
*Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs untreated hair.

Multiplying Volume Collection

For Thicker, More Voluminous Hair
Helps restore hair’s natural fullness with Marine Plumping Complex for instantly more volume.*
* Based on a clinical study using CAVIAR Anti-Aging Multiplying Volume Shampoo, Conditioner and Styling Mist vs. untreated hair.

Smoothing Anti-Frizz Collection

For Luxuriously Smooth Hair
Formulated with a blend of nourishing oils that help control the level of humidity affecting the hair while creating youthful-looking silkiness. Strands are left smooth, with over 80% less frizz for up to 72 hours.

Infinite Color Hold Collection

For Lasting Vibrant Color & Youthful-Looking Shine
Helps keep color true and vibrant longer with Dual Capture Complex that protects against UV,* color fade and rinse-out. Clinically proven to deliver up to 70 days of vibrant color and shine.
ABOUT THE BRAND

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.

Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature.

Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.
*Sodium Lauryl Sulfate/Sodium Laureth Sulfate