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We are unapologetic butt lovers and passionate about clean beauty.

The butt skin beauty category really didn’t exist, so we invented it. Now your butt can finally receive the loving and caring attention your face gets. We are here to shape beauty’s derriere with toned, firm, glowing, and perfectly hydrated butt skin.

We believe butt is the new face and we love our butts, flaws included. We’re not looking for perfection, and don’t obsess over stretch marks or cellulite; hormonal changes and imbalances throughout the cycle mean we all have them. We focus instead on having fun with our beauty routine.

BAWDY. embraces a routine that makes us feel like badasses in a playful way. And more importantly, it’s about you, your butt and your rules.

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