BIOEFFECT was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to bioengineer a plant-based human replica of EGF (Epidermal Growth Factor) in barley plants. EGF is one of the most important growth factors for skin, helping to boost production of collagen and elastin to maintain healthy, dense and youthful skin. Our mission is to restore and maintain skin’s natural youthfulness and vitality through healthy, pure ingredients and truly effective advancements in skincare using biotechnology. The challenge is to understand what skin cells truly need for better performance and how we can provide them with the components vital to healthy function. The flagship product, BIOEFFECT EGF Serum, was launched in Iceland in May 2010. In the years since BIOEFFECT has become a global success and is sold in premium stores worldwide. The product line has also grown and will continue to expand over the next couple of years.