Paula's Choice Skincare
Paula Begoun, founder and innovative force behind Paula’s Choice Skincare, has helped millions of women worldwide go to the cosmetics counter with the confidence and knowledge to take the absolute best care of their skin. Through the 2.7 million copies of her best-selling books and countless TV appearances, including Oprah, The Today Show, Dr. Oz and the View, Paula Begoun has dedicated herself to customer education and advocacy.
Paula is a globally-recognized consumer expert for the skincare industry. She has been able to put her brilliant research background and exceptional customer-first philosophy to work developing revolutionary products for all skin types and concerns.
Paula's Choice Skincare began with a commitment to customer advocacy and education, and that remains a core element of our philosophy and product development. We understand the need for skincare that keeps its promises. Products you can feel confident about buying and using.
Paula's Story: In Her Own Words:
At the age of 11 I began a tormented struggle with my skin including acne and eczema. I tried numerous skin-care products and medical treatments that didn’t get the results I wanted. Then at the age of 25 (and I'll never forget this moment), I read the ingredient label on a skin-care product I was using and the fourth ingredient was acetone. That's nail polish remover! From that moment on I began reading all of the research I could find on skin care and eventually I was able to put together a skin-care routine that completely transformed my skin. After suffering for all that time, I wanted to do everything possible to help others learn from the years of research that I’ve done. So I started writing books and doing TV appearances to tell the world which skin-care ingredients and products really work.
In 1995, at the request of thousands of my readers, I decided to use my years of research on skin-care ingredients to create my own skin-care line, Paula's Choice. I use proven ingredients in products that can truly make your skin look younger and appear more radiant, can help reduce the appearance of fine lines and wrinkles, or can lessen or eliminate acne. We even have products that work perfectly for those with sensitive skin.